Our websites have always enjoyed good positioning on Google. More than 90% of the websites we build are ranked in the top positions on Google when people search for services or products related to the company.

We have managed to outrank websites of medium to large companies that have been operating for years and have surely invested considerable time, money, and effort.

Why Do Our Websites Rank on Google Most of the Time?

One of the reasons is the way and the materials (technologies/tools) we use to build them.

In this article, you’ll learn more about how we develop our clients’ websites and how we structure and optimize their content to rank on Google.

Google Prefers Websites Built in Pure Code, Whether Static or SSR (Server-Side Rendered):

Many companies don’t take this fact into account. It’s not that Google prefers a website made with the most modern or current technology — it’s that Google prefers those that meet the following requirements:

• Almost instantaneous loading time.
• HTML ready to read from the first page load.
• Dynamic data only for advanced functionalities.
• Static or readable data from the first page load.
• Semantic HTML that meets the content quality parameters Google recommends.
• Optimized, lightweight images with alts and responsive sizes and formats like WebP or JPG (PNG for some images).
• Valuable content, or content with information that answers questions the public frequently searches for on Google.

And to meet these parameters or recommendations that Google mentions, appropriate technologies and work tools must be used.

Many companies use page builders that, while making website design easier, affect the optimization of content, HTML, and page loading times in Google’s eyes.

For example, the best-known builders that most companies use are generally the slowest to load, with too much unnecessary code and little semantic HTML.

Tools like WordPress (if using Elementor, Divi, WPBakery, etc.), Squarespace, Wix, Carrd, Framer, HubSpot, etc. While they make it easy to create a website in a week or sometimes a day with an existing template, they don’t allow ranking on Google or make it much more difficult to achieve.

The Tools and Technologies We Use to Build Websites:

At Web Teck Solutions, more than marketers or SEO optimizers, we are primarily web developers. So building websites in pure code is our specialty.

We know a wide variety of modern and classic web technologies that have proven to be robust, secure, and efficient for the work. Tools like:

• Next.js
• React.js
• Node.js
• PHP
• PayloadCMS
• AstroJS
• JavaScript
• Pure HTML
• Vanilla CSS (no additional libraries)
• Robust VPS servers on AWS, Hostinger
• Fast static websites on Cloudflare
• Domains protected by Cloudflare

These are an important part of our workflow in every project we implement for our clients.

However, it’s not just the tools, but how we use them. A moment ago we mentioned the importance of meeting metrics that Google recommends for ranking in top positions, such as rendering static data on the first page load and optimal loading speeds, while delegating more dynamic functionalities to load after the main content of a website.

To achieve this, we structure websites this way:

• The frontend (or the visual design that the public sees when they enter a website) is always built to render from the server (SSR) or statically (SSG).
• All scripts or more advanced functionality, we let load dynamically after the main content loads. But whenever possible, we try to have it load as static data for better SEO performance.
• Administrative panels or content managers are almost always placed in a subdomain like app.website.com and not in website.com/admin to avoid unnecessary Google indexing of this section and to avoid bots.
• Since we have access to the website’s code and build everything from scratch, we build everything with semantic HTML to help Google quickly index, understand, and structure all the content of the entire website.

If we add to this the quality and power of the hosting where we host the websites (Cloudflare Pages or Workers, and AWS servers), all of this means the websites we build load very fast and are preferred by Google to position them in the top results after an initial SEO work of several months.

However, to rank on Google through SEO, you don’t just need fast pages with semantic HTML and more. Content is also very important, which is why we offer a monthly SEO work plan that lasts at least 6-9 months, sometimes a year, to achieve Google positioning.

Additionally, for companies that need immediate results (first or second month of work), we implement paid advertising on Google Ads or Facebook Ads. This way, while we work on achieving medium and long-term results (SEO), our clients get results or clients in the short term.

If you’d like to know more about our work methodology, technologies, results, how we host our websites on Amazon Web Services (AWS), and SEO or Google Ads packages, write to us — the first consultation is free.