As an SEO specialist working with different companies — Architects, Lawyers, Schools, Orthodontists, even Oil Companies and Construction Companies — I’ve lately been noticing a change in Google conversions: If a company doesn’t appear in Gemini, ChatGPT, Perplexity, or Google AI results (the AI results within Google itself), those companies’ clients take longer to choose them or close a contract.

And when they finally decide, they choose the basic plan instead of the premium one.

According to G2 research with more than 1,000 B2B software buyers, 50% now start their buying process in an AI chatbot instead of Google, and that figure increased 71% in just 4 months. More importantly: 25% of B2B buyers already use generative AI instead of traditional searches to research vendors.

Additionally, 90% of organizations already use generative AI in some aspect of their buying process, and B2B buyers are adopting AI search 3 times faster than consumers.

While these data primarily represent the B2B (Business-to-Business) sector, they do suggest that the public’s focus on Google results is no longer the only factor they consider when making purchasing decisions.

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Why AI Chats Affect Your Sales (And Your Pricing)

It’s not that people are always on the cutting edge of technology — it has to do with the trust, guarantee, and internet presence that the company conveys to the client:

The New Client Behavior in 2026

• Clients search in multiple places online to make purchase decisions, contract services, etc. — not just on Google, Facebook, or Instagram.

• The most valuable client is the one who searches most about a company, how well positioned it is on Google, then asks ChatGPT for its opinion, Gemini AI, etc., or simply trusts Google AI results more than those that appear below.

What I’m Seeing in My Clients

While the companies I work with were still getting very good results, I noticed that the contracting, purchase, or enrollment process was lengthening due to a trust issue: people want to see a company everywhere on the internet, or at least on platforms that generate authority. And AI results are gaining popularity as an important factor when searching the internet.

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You’re Not Losing ALL Clients (But You Are Losing the Best Ones)

While I don’t think that if you don’t appear in AI chats as a suggestion you’re automatically losing all your clients, I DO think you’re losing opportunities to capture clients who pay for your premium plans, products, or services.

Think About It This Way:

If a client doesn’t fully trust your company, they’ll very likely decide to buy or contract a service with minimal spending.

Less spending = less risk of losing money (for them).

Result:

• Smaller contracts
• Price negotiation
• Longer sales cycles
• Clients who choose the basic plan instead of premium

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AI SEO Strategy: How to Appear in ChatGPT, Gemini, and Google AI

The same strategy I’m now implementing with my clients:

1. Analyze the Queries (Searches) That AI Chats Make

Process:

• Thoroughly analyze the results and queries that ChatGPT searches before giving a response
• List them
• Make several iterations until finding the most repeated queries or searches on a topic

2. Implement a More Comprehensive SEO Strategy

Where to implement:

• Website: Answer those questions in structured content
• Google Maps: Optimize profile with clear and direct information
• LinkedIn: Yes, LinkedIn is one of the sources that AIs are taking as reference to recommend companies, products, etc.

3. Create Detailed Information Clusters

Recommendation:

• Use Claude AI for copy or Premium ChatGPT for structure
• Hire an SEO specialist (like me) to ensure you don’t lose the Google positioning you’ve gained so far, but rather boost it through this new strategy

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Benefits of Optimizing Your Website and SEO for AI Search

1. Clients More Willing to Pay Premium

✅ Your clients are more willing to buy premium ✅ They ask for fewer discounts = they trust your company and product more

2. Google Sees Your Company With Greater Reputation

✅ Google sees your company with greater reputation and trust ✅ It recommends you more than the competition

3. Rank for More Search Keywords

✅ Indirectly ranks for more search keywords with higher purchase intent: long tail keywords ✅ Benefits and increases traffic from people interested in buying from you through Google

4. ChatGPT Queries Are Gold Mines

✅ Phrases that people search on Google, and to which you’re now providing valuable information ✅ Over time, as ChatGPT and other AIs make secondary queries, these become part of what Google expects your website to respond to in order to show you to a larger client audience

5. Compound Effect Over Time

As the popularity of these AI chats increases, the queries these AI chats make on behalf of each user on Google are increasing.

Google takes this as a reference and better positions websites that directly answer these questions in an organized and well-structured manner.

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GEO (Generative Engine Optimization): The New SEO for AI

That’s why if your company hasn’t yet considered implementing Generative Engine Optimization or GEO (Generative Engine Optimization), it should start doing so.

You may be losing premium clients and high-value contracts.

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Do You Need Help Positioning Your Company on Google and in ChatGPT?

At Web Teck Solutions, I already implement these strategies with Colombian and international companies that are capturing premium clients thanks to comprehensive positioning.

If you want your company to:

✅ Appear in ChatGPT when your potential clients search for solutions ✅ Dominate local SEO on Google Maps ✅ Have a website optimized for AI and conversion (not just pretty) ✅ Close larger contracts with better pricing ✅ Generate quality leads without depending on expensive advertising

Let’s talk.

📩 Email: info@webtecksolutions.com 📲 WhatsApp: 3142062748 🌐 Contact page: webtecksolutions.com/contacto

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Companies That Already Implement This

I’ve implemented these strategies with:

• Architects who close larger projects
• Lawyers who charge better fees
• Schools that increase premium enrollments
• Orthodontists who sell complete treatments (not just basic ones)
• Oil Companies and Construction Companies that win high-value tenders

The pattern is the same: More AI + Google presence = More trust = Better contracts.

If this article was useful to you, share it with other business owners who need to understand how AI SEO is affecting their sales. And if you have questions, write to me. I respond quickly.