Mobile App - Mobile Application | 2026-01-02 | Felipe Salazar

Custom Mobile Applications in Colombia: PWA and Native Apps for Businesses

At Web Teck Solutions, we continue expanding our digital solutions to help businesses grow without incurring unnecessary costs.

That’s why we now offer 100% custom mobile app development, for both Android and iPhone, built from scratch and adapted to the needs of each business.

We develop mobile applications in two ways, depending on the size, stage, and objectives of the company:

PWA Applications (Progressive Web Apps)
Native mobile applications (Android and iOS) using Expo + React Native

Both options are powerful, professional, and scalable, but they are not designed for the same type of company. Below we explain which is the best option for your business.

What Is a PWA Application and Why Is It Ideal for SMEs?

A PWA (Progressive Web App) is an application that runs from the browser but behaves like a mobile app:

It can be installed on the phone: Just like any mobile application, with the advantage that it can be downloaded directly from the company’s website, without needing to go to the Google Play Store or Apple Store.
It works fast: Since it’s a web app converted to mobile, it benefits from the same speed, optimization, and security as the website itself. This makes your clients feel comfortable browsing your app.
It can send notifications: Just like a native mobile app, it can send notifications to your client’s phone. This is useful for event reminders, payments, app settings, etc.
It adapts to any device: Completely responsive and adapted to all phone and tablet screen sizes.
It works online and offline (depending on configuration): Thanks to JavaScript web workers, the app also works without an internet connection if the company requires it.

Key Benefits of a PWA for Small and Medium-sized Businesses

At Web Teck Solutions, we recommend PWA mobile apps mainly for SMEs and growing companies, for these reasons:

✅ No App Store or Google Play Costs

Since the PWA app is installed directly from the company’s website, we don’t need to upload it to Google Play Store or Apple Store. This avoids or saves several costs:

You don’t need to:

Pay Apple Developer memberships
Pay Google Play accounts
Wait for approvals
Comply with constantly changing store rules

Your application is available immediately for all your users.

✅ No Sales Commissions

App stores typically charge:

Up to 30% commission on each sale or transaction
Commissions on digital payments (Apple Pay / Google Pay)

With a PWA, 100% of sales are yours, using the payment methods you prefer in Colombia (PSE, cards, transfers, etc.).

✅ Full Integration with Your Website

A PWA can:

Share the same backend as your website. This saves resources since generally the hosting for a website and a native app are separate, meaning you’d pay double. With a PWA app, the same website hosting can be used for the app, saving hosting costs.
Use the same hosting — as mentioned, you only need one hosting which is used for both the web and the app.
Centralize users, content, and payments — all users who already use the website can easily continue using the mobile app with better functionalities.

This reduces:

Infrastructure costs
Maintenance costs
Technical complexity

✅ Less Maintenance and Greater Stability

You don’t depend on forced updates from Apple or Google: Generally a native mobile app installed only from Google Play Store or Apple Store must be updated every three or six months to comply with those platforms’ rules, otherwise it may be rejected from those stores or have compatibility issues with clients’ phones and encounter errors.
No store policy rejections — since you don’t need to publish the app to a store, you don’t have to wait for approval, as it’s installed directly from the website.
Fewer production errors — for the same reason, there are few production errors or errors when publishing new features or updates.

Ideal for businesses that want results, not complications.

✅ 100% Custom Design

Our PWAs are not generic templates copied from what other companies already have. Users and your clients can tell when an app is generic and unprofessional. In contrast, the apps we develop are different in that:

All apps have professional visual design
Adapted to your brand
As a result, you get a user experience optimized for mobile

Native applications (Android and iOS) are the best option when the company:

Already has a large user base: Generally when an app has many users, it needs to optimize every part of the app, so a native app is the best for users and clients to always maintain loading speed and functionality without problems even with heavy traffic.
Requires more native device functions: Functionalities specific to the phone that the app needs to use require a more native integration. For this, using a native app is the best option.
Its clients expect to find the app in App Store or Google Play: If your clients expect your app to be in Google Play Store or Apple Store, a native app may be the best option, as it is published on those platforms.

At Web Teck Solutions, we develop native apps with Expo + React Native, which allows:

Developing or building a single app for both Android and iOS (iPhone) — generally, two apps must be developed, one for each operating system. For example, previously you had to develop in Java for Android phones and in Swift for iPhones. Now you can develop the app in Expo and React Native and export it for both iPhone and Android without problems. This saves development time and resources.
High performance: While PWAs are very fast and optimized, when it comes to native functionalities and handling a large number of users in an app, a native app has the advantage — it’s faster.
Long-term scalability: For the same reason, a native app can scale without issues to a large number of clients, without needing to rewrite all the app’s code.

Benefits of a Native App

In summary, a native app has the following advantages:

Better phone integration
Greater fluidity in certain functions
Presence in App Store and Google Play
Ideal for established digital products

Important Considerations

However, native apps represent greater costs, development time, and more. So native apps also imply:

Higher initial cost
Constant maintenance (increasing monthly or quarterly maintenance costs)
Compliance with strict Apple and Google policies
Frequent updates
Possible store rejections (if they don’t comply with those stores’ policies)

That’s why they’re not always the best first option, especially for SMEs.

What Types of Companies Can Benefit from a Mobile App?

In Colombia, many companies can improve their work processes and sales with a well-built app:

Some types of companies that would benefit from a mobile app, whether PWA or native:

🍽️ Restaurants and Bars

Digital menu
Table reservations
Orders
Events and parties
Notifications to frequent clients

🏢 Companies with Internal Processes

Internal administration systems
Operations control
Personnel management
Reports and dashboards

🏠 Real Estate Agencies

Property catalog
Advanced search filters
Direct contact
Client management

🛒 Retail and Services

Product sales
Service bookings
Digital payments
Customer service

Cloud Infrastructure: All Our Apps Have Enterprise-Level Performance and Security

All our applications, both PWA and native, are hosted on robust cloud infrastructure:

AWS (Amazon Web Services)
Cloudflare

This allows us to offer:

High speed
Maximum security
Scalability
Attack protection
Excellent user experience

Which Option Is Best for Your Company?

Not all companies need a native app from the start. In many cases, a well-developed PWA is the best strategic and financial decision.

At Web Teck Solutions, we advise you to choose the option that:

Generates real results
Avoids unnecessary expenses
Grows alongside your company

Want to Develop a Mobile App for Your Business?

If you’re considering a mobile application for your business in Colombia, write to us. We analyze your case and recommend the best solution, without selling you more than you really need.

📩 info@webtecksolutions.com 🌐 webtecksolutions.com

Blog > Article

Custom Mobile Applications in Colombia: PWA and Native Apps for Businesses

What Is a PWA Application and Why Is It Ideal for SMEs?